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Scott Henderson and Dick Sheaff

Independence Day


From the collection of Richard Sheaff

Fourth of July Postcards

American University Professor Emeritus James Heintze is without a doubt the world expert on all things Fourth-of-July-related. And so it is with great delight that we share with our readers his robust overview of what was once an American tradition: the sharing and selling of early 20th-century postcards celebrating the birth of the nation.

The slideshow that follows is taken from the collections of two ephemera collectors — Scott Henderson and Richard Sheaff — who generously sent highlights from their own collections.

—The Editors


Early 20th-century postcards manufactured for the Fourth of July were very popular. Thousands of colorful cards featured such themes as Uncle Sam, the Goddess of Liberty, eagles, cannons, flags, liberty bell, fireworks, Statue of Liberty, Native Americans, Revolutionary War figures, nautical subjects, and the nation's founders. From the early 1900s the production of postcards neatly coincided with the Safe and Sane movement that was initiated in a number of major cities to get dangerous fireworks away from the public. Many cards demonstrated the seriousness of this issue, but interestingly did so in a humourous vein. One popular card included the conundrum: "How to prevent your boy being killed on the Fourth of July-kill him on the third."

According to Harvey Ginsberg, cards were typically sold in sets of six. Illustrators such as Ellen Clapsaddle and E. Nash were household names to those who collected these cards. Ellen H. Clapsaddle (1865-1934) was active in New York and later in Germany in the early 20th century creating illustrations for thousands of postcards. Her focus was mostly children. She worked for the International Art Company and produced an imaginative series of Fourth of July cards.

"Greeting" cards often included verse that was similar to Fourth of July poetry published in newspapers at that time. The quality was mediocre at best. Examples include: "Day of flags and cannon and jubilee! Guarded well, gloried in, so may it ever be" and "Oh spirit of honor of freedom of peace! Guard well with a vigil that never shall cease." The sense of guarding the nation's freedom and the idea of stewardship was a common notion that all shared and continue to share today.

Sources: “A Bang-Up Fourth: A Portfolio,” American History Illustrated 15/4 (July 1980): 26-28; Harvey Ginsberg, “Siss! Boom! Bah!: Postcards from a Patriotic Past,” Smithsonian 25 (July 1994): 34-37.
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Looks like this one was embossed.



Carl W. Smith
07.04.10 at 05:33


Design Observer encourages comments to be short and to the point; as a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.
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ABOUT THE SLIDESHOW

A slideshow of vintage 4th of July ephemera from the collections of Scott Henderson and Richard Sheaff.
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ABOUT THE AUTHOR

Scott Henderson founded VintageImageCraft.com (VIC) in 2008 as a digital resource for artists, designers and crafters who love creating with vintage images and ephemera. VIC publishes several card-design e-books and was recently featured in Just Cards magazine.
More Bio >>

Dick Sheaff is a retired graphic and publications designer who has designed or art-directed more than 500 U.S. postage stamps. A stamp collector from an early age, these days Dick mostly collects paper ephemera, especially trade cards and early letterheads.
More Bio >>

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