New York Magazine lately I ask myself: is Adam Moss turning it into a men’s magazine?"/>

Design Observer

About
Books
Job Board
Newsletters
Archive
Contact



Observatory

About
Resources
Submissions
Contact


Featured Writers

Michael Bierut
William Drenttel
John Foster
Jessica Helfand
Alexandra Lange
Mark Lamster
Paul Polak
Rick Poynor
John Thackara
Rob Walker


Departments

Advertisement
Audio
Books
Collections
Dear Bonnie
Dialogues
Essays
Events
Foster Column
From Our Archive
Gallery
Interviews
Miscellaneous
Opinions
Partner News
Photos
Poetry
Primary Sources
Projects
Report
Reviews
Slideshows
The Academy
Today Column
Unusual Suspects
Video


Topics

Advertising
Architecture
Art
Books
Branding
Business
Cities / Places
Community
Craft
Culture
Design History
Design Practice
Development
Disaster Relief
Ecology
Economy
Education
Energy
Environment
Fashion
Film / Video
Food/Agriculture
Geography
Global / Local
Graphic Design
Health / Safety
History
Housing
Ideas
Illustration
India
Industry
Info Design
Infrastructure
Interaction Design
Internet / Blogs
Journalism
Landscape
Literature
Magazines
Media
Museums
Music
Nature
Obituary
Other
Peace
Philanthropy
Photography
Planning
Poetry
Politics / Policy
Popular Culture
Poverty
Preservation
Product Design
Public / Private
Public Art
Religion
Reputations
Science
Shelter
Social Enterprise
Sports
Sustainability
Technology
Theory/Criticism
Transportation
TV / Radio
Typography
Urbanism
Water


Comments Posted 11.22.09 | PERMALINK | PRINT

Alexandra Lange

Another New York


Every time I get an issue of New York Magazine lately I ask myself: is Adam Moss turning it into a men’s magazine? A thinking man’s mens magazine, but still. I have worked for the magazine in some capacity since 1994 (when my capacity was: “Hello, Kurt Andersen’s office.”), and they have kindly had me on the masthead ever since (maybe not for long now), but I can’t say I have any access or insight into the inner workings. All I know is that the covers this year have been Obama, Obama, Obama, Michelle Obama, money, money, money, flu (and a new sports blog), sex, music. The women have all been political or naked. Where are the spooked kids of yore, illustrating the problems of the upper 10 percent? Where are the profiles of powerful women, even power couples? Where are the candy-coated trends? When I was 22, these fetishes felt very distant, but now I understand who they were for.

I suppose these standbys of the previous incarnations of New York must not sell anymore, as the magazines largely devoted to such preoccupations — shelter magazines, women’s magazines and mom magazines — fall by the wayside. New York still has plenty of shopping, but in its own section, where they also put kids stuff. Culture, too, is largely compartmentalized (except for music). The gossipy dialogue of stars and shows and openings flourishes online in the Vulture blog, which I love.

Even this year’s gift guide, adorably illustrated on the cover with Wes Anderson’s Fox family, isn’t the feature. Instead we have Taconic dad, Obama siblings, (male) kidney donors. Oh, and Nabokov. These aren’t topics just for men, but they don’t seem strictly unisex. I always liked the idea that the old New York balanced itself for both sides of the (heterosexual) couple. My husband may have used the recipes in Cookie, but he would have been startled if he actually read the articles.

When the “Screens” issue of the New York Times Magazine includes an entire article I understand not one word of, it becomes clear that I (female, 36-45) am no longer the most desired audience. And I never shopped enough when I was. I think I just realized that my first New York home, physically and psychologically, no longer fits (and just at the moment it fully embraces Brooklyn).

|
Share This Story

Comments

Design Observer encourages comments to be short and to the point; as a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.
Read Complete Comments Policy >>


Name             

Email address 




Please type the text shown in the graphic.


|
Share This Story



ABOUT THE AUTHOR

Alexandra Lange is an architecture and design critic, and author of Writing about Architecture: Mastering the Language of Buildings and Cities. (Princeton Architectural Press, 2012). Her work has appeared in The Architect's Newspaper, Architectural Record, Dwell, Metropolis, Print, New York Magazine and The New York Times.
More Bio >>

DESIGN OBSERVER JOBS









BOOKS BY Alexandra Lange

Writing About Architecture: Mastering the Language of Buildings and Cities
Princeton Architectural Press, 2012

Design Research
Chronicle Books, 2010

More books by contributors >>

RELATED POSTS


You’ll Never Guess the Amazing Ways Online Design Writing and Criticism Has Changed
A call to support better desgn journalism.

Premature Demolition
The Folk Art Museum, David Adjaye's market hall, and the first addition to the Morgan Library. If three makes a trend, then premature demolition qualifies.

Criticism = Love
Why you have to love design to be a critic.

The Compulsively Visual World of Pinterest
I have always liked Pinterest’s exclusively visual focus and unlimited boards structure. A week ago I joined.

Year of the Women
A year-end wrap-up of my favorite stories. The common theme? Women and the making of design.