What’s at Stake? The real issue here is far from a light conversation concerning the merits of either Sanjaya Malakar or Gabriel Orozco. Iʼm sure Malakar is a wonderful person, and itʼs clear he possesses enormous charisma. And both Orozco and Harrison are artists well worth discussing. The real issue is what the aforementioned work tells us about our cultural values from both a pop cultural and a critical cultural perspective. The real issue concerns the diminished role of Techné within nearly all aspects of contemporary humanities from Youtube to the Venice Biennale. The real issue is the suggestion that radical, truly critical, fecund and important work within the humanities might necessarily lead back to a genuine concern for Techné. The real issue is the disturbing complicity with the larger cultural program of Mediocrity displayed by “artists” of every stripe. Whatʼs at stake is not a simplistic call for a return to “craft.” This too leads us nowhere. In the full measure of its meaning, Techné is a means to an end, not an end in itself.
Larry Gagosian, and Lockheed Chaise Lounge (1986 ) by designer Marc Newson
I need a hero... Now for the suckerpunch. In an article discussing the “design-art” market in relation to both designer Marc Newson and king-pin Larry Gagosian, Alice Rawsthorn suggests that “Throughout the 20th century, artists abandoned expressions of beauty to explore political and social concerns. Many delegated the production of their work to concentrate on its conception, like designers. Design changed too. Technology enabled designers to usurp the artistic role of creating beauty — it's hard to beat an iPod for sheer lusciousness — and to exercise greater control over production. The end result is a purer expression of their vision.” Rawsthorn goes on to state “Art and design are increasingly intertwined. Artists like Thomas Demand, Liam Gillick, Jorge Pardo and Andrea Zittel explore the material culture of design.” [7]
In the end is this a simplistic call for a return to design process, methodology and history? Should Marc Newson be our hero? Is his 1986 Lockheed Chaise Lounge, which sold at auction for $968,000, the obsessive virtuosic exemplar of Techné in contemporary design/art that this essay so desperately needs for its cathartic ending? Is Marc Newsonʼs design practice, and his products, a constructive model poised to rectify society's ills? Far from it. I wish it were only that simple. Undoubtedly Marc Newson makes beautiful, compelling and well-crafted work. However, in a Platonic conception of Techné, itʼs clear that the goal of a craft is is not craft itself. [8]
Thus, the real issue is the disturbing complicity with the larger cultural program of vainglorious Mediocrity displayed by “artists” of every stripe. Clearly this implicates designers as well, but possibly from the other side of the coin. [9] Consider the problem of “evaluation” again for a moment. As in all forms of art, “fecundity” should be the issue. The potential, difficulty and richness of these questions are far more important than any answers they pose.
Make/Do is the theme of DesignInquiry 2011 on Vinalhaven Island, Maine.
06.16.11 at 12:12