fictional villain comes along — let alone two — it’s time to go to the movies. "/>

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Comments (11) Posted 07.14.10 | PERMALINK | PRINT

Jessica Helfand

Viva The Villain: A Review of Despicable Me


Mr. Gru and his Minions

Despicable Me, the new CGI-animated feature from Universal, took in over 60 million dollars at the box office on its opening weekend. The New York Times reporter A.O. Scott panned it. But that’s not why you should see it: you should see it because it is, in just about every way, brilliant.

With a Russian accent worthy of Bela Lugosi, Steve Carell’s hook-nosed Mr. Gru is at the center of a story that’s much more than a movie for children. Woven through the basic plot are a series of fascinating relationships, starting with Dr. Neferio, Gru’s elderly wizard of a sidekick (voiced by Russell Brand) and continuing with Will Arnett as his larger-than-life banker. Gru’s mother (Julie Andrews, who, in a puzzling twist, has a French accent) appears in frequent flashbacks: dressed to match the avocado appliances in what surely framed her Apollo-landing-era kitchen, she’s present but just barely so, ignoring her space-obsessed child and replying stonily — when asked if she thinks he might one day go into space — that she doesn’t think they’re sending monkeys there any more. 

Mr. Gru

Gru’s more pressing foil not only aspires to supplant him as the world’s most menacing villain: he’s also competing against him for a bank loan. And here, let me say that not since Edna Mode’s turn in The Incredibles has there been a character who so magnificently brought design to the screen like Vector (neé Victor), who lives in a bright white modernist bubble where he hides behind state-of-the-art technology with a giant pet shark and no shortage of junk food. His signature color is orange — a loose reference to that beautiful, circa-1960 Olivetti orange that briefly appeared on fashion runways during the Andre Courrèges era in the 1970s and which, when paired with white, still recalls a kind of space-age wonder. Curiously, unlike Syndrome (the ginger-haired villain in The Incredibles) Vector’s hair is not orange. It’s black and fringy — think Bob Denver as Maynard G. Krebs — which bounces along against his bright orange warm-up suit (“Its not pajamas!” he insists) while he attacks from inside his modernist fortress, poking little orange buttons and sending scores of targeted missiles zooming through the air.


Vector

Gru himself has a Eurotrash quality: scarf lazily draped around his neck, oversized turtleneck, skinny black pants and long pointy shoes. He could be any Eastern European architect or designer you know — armed with dastardly schemes and the armies of support staff to enact them, of course. And here, the armies themselves, called “minions” in the film, represent an entire new genre of visual form and character development. Optimizing the slow burn of Pixar’s Luxo Jr., they careen across the screen like burlesque honeybees. Part Oompa Loompa, part Lego block, minions are shape-shifting miniature yellow robots who multitask with beguiling skill. (In one scene, Gru shakes one until he snaps and self-illuminates: minion as glow stick, or in this case, instant flashlight.) They clobber each other with a Punch and Judy pokiness, make silly noises by the water cooler, and waltz about with the mindless intentionality of an Energizer bunny. But what really makes them irresistible is their mysterious language: minions seem to babble interminably in a kind of accelerated patter that sounds like a cross between Spanish, Japanese and your computer’s Zarvox setting upped to maximum warped speed. (Toddlers in minion costumes will be everywhere this Halloween: mark my words.)

Minions

Okay, so there are some annoying things about the film, too, including a trio of miniature girls who look like Weebles, and a few too many pointedly feel-good morality moments for my taste. Kristen Wiig, in the role of Miss Hattie, is way underused, and the music, while spirited, feels miscast. There are too many kittens and unicorns and way too much ballet. But wait! Vector’s spaceship looks like what Knoll might have issued if given the chance to strut for NASA, and there are some utterly brilliant details that you’ll miss if you blink — the crackberry-dazed anorexic power mother in the front row at the dance recital, for instance, or the skeweringly shrewd interiors (don’t miss the signage) at the aptly-named “Bank of Evil.” There’s the dangling, cheapie car freshener in Gru’s car — an armored tank that makes a Hummer look like a rickshaw — and enough trompe l’oeil monuments and recycled grenades to make your head spin. It’s dark. It’s dastardly. And there’s good design! Really: how can you resist?

Dr. Neferio
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Comments (11)   |   JUMP TO MOST RECENT >>

Awesome review, you've definitely piqued my interest. I'll have to see this tonight.
Travis
07.15.10 at 11:01

Have heard good stuff, including this. Yippee!!!

VR/
Joe Moran
07.17.10 at 05:11

Jessica… I have to admit that your review was the final push that made me go see the film, and you could have not been more right. The attention to detail (and not to mention the mature sense of humor) present in the movie was so well executed. I agree with you, that one will have to see it more than once to pay attention to all the subtle moments that are taking place in the backgrounds… and btw, the sky painted pyramid? Priceless… haha
Alberto Rigau
07.18.10 at 11:15

Based on that, looks like my poor kid will finally have a seat in a theater. She thanks you! I enjoyed reading this.
(Don't suppose you feel like wasting your time with a few words on I Am Love...)

07.18.10 at 11:57

. . . And here, the armies themselves, called “minions” in the film, represent an entire new genre of visual form and character development.

Despicable Me, directors Pierre Coffin and Chris Renaud are well versed in the improvisations of a global effort. If you're wondering how they came up with the “minions” in the film take a look at Pierre Coffin’s portfolio of work at MAC GUFF Paris. The yellow Despicable Me “minions” with big eyes, look and sound like the “vizzavi chicks” he created with wcrs (uk) in 2001.

vizzavi / 2001

http://www.macguff.fr/index.php?lang=en&j=showoneimage&id=146#1139325729

Thank you Jessica.
Carl W. Smith
07.19.10 at 12:28

I loved the movie, but couldn't help wondering (hoping) if Vector was modeled after karim rashid...?
tracy
07.19.10 at 01:34

Vector is the 80's whiz kid, who only has one trick (seafood shooters) but has bought (or stolen) an entire warehouse-ful of really good tech--dad after all has a LOT of money.

Perhaps you have to be a programmer from that era to really see the resemblance...

Bill Gates. No question.
kevin
07.19.10 at 05:58

Talked my beau into braving the Multiplex for this move in 3D, and have to agree that we both saw Vector/Victor as Bill Gates. I mean, c'mon... hair, glasses are right; the way he constantly tried to improve (redevelop) a product that has snags reminded me of MS Office!

One correction, though -- Gru isn't the cause of the glow-in-the-dark minion. One minion cracks the back of another minion, then shakes his peer into luminescence to light a traveling party's path through ventwork. I loved that part, and have already scoured the internet looking for a 3-inch mini glowing minion with a LED bulb. No luck on that, as all I can find are too-large cloth figured. Saw someone had returned a unicorn figure because -- get this! -- the item was NOT soft and fluffy! That's terrible design, since the associated line of dialogue is "He's so fluffy I'm gonna DIE!"
susan in virginia
07.20.10 at 10:29

I LOVE THIS MOVIE, i saw it twice once with my friends and once with my family both times i laughed i love agnus and edith!
sophia
07.22.10 at 11:50

Yep, Vector = Bill Gates, no questions asked.

Even better: his evil father is constantly crushing a famous fruit, can you guess ? Yes, it's an APPLE..........
Gerben
10.25.10 at 02:47

I watched this movie 5 times so far. What an incredible animated movie it is. The background song "I'm having a bad day, if you take it personal that’s okay" I really love this song pretty much. I enjoyed the review just like this movie. Thanks
peterwillmar
09.10.11 at 08:26



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Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director's Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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DESIGN OBSERVER JOBS









BOOKS BY Jessica Helfand

Scrapbooks: An American History
Yale University Press, 2008

Reinventing the Wheel
Winterhouse Editions, 2002

Screen: Essays on Graphic Design, New Media, and Visual Culture
Winterhouse Editions, 2001

Looking Closer 3
Allworth Press, 1999

Paul Rand: American Modernist
winterhouse Editions, 1998

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