The Great Non-Amber-Colored Hope

ClearRx prescription system, Deborah Adler and Target, 2005

Every design profession needs its iconic success story. Architects have the Guggenheim Museum in Bilbao. Product designers have the Apple iPod.

And now, at last, graphic designers have an icon to call their very own: a little pill bottle, about 4 inches tall.

Despite all the claims that designers make for the importance of what they do, it's hard to find examples of successful designs — especially graphic designs — that truly resonate with the general public...

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Looking for Celebration, Florida

Celebration, Florida, photograph by Jorn Tomter, 2003

After twenty years, Michael Eisner stepped down last month as head of the Walt Disney Company. He leaves a substantial, if mixed, legacy. On his watch, Disney created a worldwide empire of theme parks, launched a cruise ship line, bought a television network, and joined the first ranks of Hollywood movie studios.

And, along the way, they built a town in central Florida called Celebration, where nearly 10,000 people live today, inspiring at least three books, dozens of websites, and — uniquely, to my knowledge, among American communities — one song by the leftist agitprop band Chumbawamba ("Social engineering/It gives you that fuzzy feeling/Down in Celebration, Florida").

I worked on the graphics for Celebration, Florida...

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