The Persistence of the Exotic Menial
It was September, 1981, when design critic Ralph Caplan first unveiled the phrase. He was speaking at a Design Management Institute conference in Martha's Vineyard. His talk was titled "Once You Know Where Management Is Coming From, Where Do You Suggest They Go?"
"I want finally to address in some detail," Caplan said toward the end of this talk, "a role that I call 'the designer as exotic menial.' He is exotic because of the presumed mystery inherent in what he does, and menial because whatever he does is required only for relatively low-level objectives, to be considered only after the real business decisions are made. And although this is a horrendous misuse of the designer and of the design process, it is in my experience always done with the designer's collusion."
It's 25 years later...
Design by Committee
Public Lobby, United Nations General Assembly Building. Photograph by Ben Murphy, 2005
Design by committee. No one likes it. No one wants it...