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Observed

Jessica Helfand's Reinventing the Wheel has been released in paperback by Princeton Architectural Press. Library Journal says "this thoroughly unusual book will delight graphic, information and book designers." Vanity Fair says, "You'll never look at a Ritz cracker the same. . ." Popular Mechanics calls it "an informative, fun and, at times, funny book that will be welcomed by history and technology buffs alike." Dwell calls it "a joyous and unabashed celebration." Meanwhile, Chip Kidd simply says "it's the greatest thing since the invention of the wheel."
[WD]