Dancing to the Sound in Your Head

In Boston last weekend, I wandered into the most saturated advertising environment I have seen in the US, or anywhere else for that matter — saturated, in this case, by ads for a single product. In the city's South Station, a cunningly persistent advertiser has succeeded in insinuating no fewer than 114 of its sales messages into the concourse area among the book stands and fast food concessions. They dangle in the form of hanging banners behind the train departure information. They shine out above the track entrances from lightboxes

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