Back to Basics Egg & Muffin Toaster
In a recent issue of The M.I.T.
Sloan Management Review, Michael Schrage, a business writer and an M.I.T. researcher, challenged the thinking of a prominent Columbia Business School professor. More specifically, he challenged what Bruce Greenwald, whose work focuses on finance and investing, has said about the fate of all innovative technologies: “In the long run, everything is a toaster.”