Since January 2004,
when this column first appeared, the American consumer zeitgeist has evolved. Some argue, in fact, that a decisive change has occurred, and that a result of the wrenching economic downturn is that we just don’t care about stuff
As a genre of visual communication, the architectural rendering is underscrutinized. When we see one — in a business meeting, on a real estate sign, accompanying an article about a public-works project — we understandably focus on the merits of what’s depicted, not the depiction.