The Swoosh is one of those rare logos that can serve as a sort of metalogo, signifying branding in general, for better and for worse. So is it the ultimate example of why graphic design matters? Maybe the more compelling reason for this logo’s iconic status is the mysterious power of repetition.
Anonymous Identity (Seen and Heard)
More stealth iconography: the visual identity of Anonymous. Despite being a kind of non-organization, its logo and its hijacking of the Guy Fawkes mask from V for Vendetta
have established a familiarity-through-symbols that many multimillion-dollar brands and richly funded political campaigns would kill for.
Image of the Year
My vote for image of the year is an image that's never been made public: There's nothing more surprising today than an image we want to see, but can't. And Errol Morris's outstanding Believing Is Seeing (my vote for book of the year, actually) makes me wonder: What do we think access to that unseen image would prove?