Oppositions 5, Summer 1976
In October 1973, the Institute launched Oppositions
, a quarterly journal for ideas and criticism. Massimo Vignelli's design for the cover, with its grid system and Helvetica typeface, was strongly influenced by the Swiss tradition; the ultra-warm red eventually became known as "Vignelli red."
Julia Bloomfield, who was the journal's managing editor, worked on the layout and, with Abigail Moseley, produced the mechanicals. Still, the final design bore Vignelli’s signature. Oppositions
was an eye-catcher in the bookstores, and the perfect-bound spine encouraged readers to keep the periodicals on their shelves.